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More than our mission, this portion should be called our "heart's desire".
For every piece you buy, a portion of our profit will be donated to St. Jude Children's Research Hospital. We fully support St. Jude's view that no parent should ever worry about bills when their child is facing the toughest fight there is: life.
To give a short background, this desire is very personal. We have two lovely daughters who both have congenital heart disease. Yes, that's not something St. Jude deals with but it's not enough to stop us from choosing them over tons of other charitable institution. Why? Because as parents, we cannot imagine how difficult it must be to see your child suffer, let alone even think of the physical and financial burden childhood cancer brings to the entire family.
We want to extend more than just our thoughts and prayers. Our desire is to alleviate their financial need, no matter how small, so they do not have to worry about it. If we can do that, that's us winning. Let us help them have more time to focus on supporting their child fight cancer and overcome all the challenges that comes with it. Life is short. Let's make the most out of it while we can.
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